Become a Loan Partner in India: A Guide to Personal Loan Affiliate Programs

In India, personal loans have gained immense popularity, and with the increasing demand, opportunities to earn commissions through affiliate marketing have also grown. One lucrative avenue MyFIRST Partner with IDFC FIRST Bank, is becoming a leading financial institution in India.

If you have an audience and influence, you can become a loan partner by joining affiliate programs offered by significant lending companies. Here is a guide to getting started:

Understanding Personal Loan Affiliate Programs


Personal loan affiliate program allows partners to earn a commission for every lead or loan sourced through their efforts. You can join as an individual influencer or publisher. The MyFIRST Partner Program by IDFC FIRST Bank offers a rewarding opportunity for individuals to earn substantial commissions by referring customers who avail personal loans through the program.

As an affiliate, you get unique referral links and promo codes to share on your website, social media, emails, and other channels. When someone clicks your link and takes a loan, you earn a percentage as a reward.

Top Lenders Offering Personal Loan Affiliate Programs

Major financial companies like IDFC FIRST Bank, Bajaj Finserv, HDFC Bank, ICICI Bank, and others offer personal loan affiliate programs in India. For example, IDFC FIRST Bank provides attractive rewards for every approved loan from referred customers via their affiliate platform. You can earn upwards of ₹10,000 per loan.

Explore the benefits of a personal loan referral program to earn rewards while helping others secure the financing they need.

How to Join a Personal Loan Affiliate Program


Here are the steps to join as a loan partner:

  • Visit the lender’s affiliate page – Visit the MyFIRST Partner page on the IDFC FIRST Bank website.
  • Submit an application – You’ll need to share details like name, PAN, website, social media, etc.
  • Get approved – If your application is accepted, you’ll receive login details and resources to start referring.
  • Access affiliate tools – This includes banners, text links, promo codes, and reporting dashboard to track progress.
  • Start promoting – Share your affiliate links actively on your platforms to refer potential borrowers.
  • Earn commissions – You’ll earn the reward per approved loan or lead, as per the program terms.

Promoting Personal Loans Ethically as an Affiliate

Maintaining ethical practices is crucial when promoting personal loans through the MyFIRST Partner Program:

  • Disclose that you earn a commission when people take a loan. Never claim offers are just recommendations.
  • Be transparent about terms – interest rates, fees, and eligibility criteria the lender sets. Don’t mislead people.
  • Only target appropriate audiences open to a personal loan currently. Avoid irrelevant spamming.
  • Provide value around managing loans through tips before promoting your links.
  • Avoid making false urgency claims or pushy sales language simply to earn commissions. You can also take an initiative to become a loan partner in India, empowering yourself to play a pivotal role in facilitating seamless and efficient loan transactions.
  • Following ethical practices ensures you build trust and loyalty with your audience in the long run.

Driving Referrals as a Loan Partner

To maximize your earnings as a MyFIRST Partner, consider implementing the following strategies:

  1. Promoting limited-time offers or seasonal deals more aggressively.
  2. Using attention-grabbing banners, images and text on your website.
  3. Sending dedicated email blasts when you anticipate higher finance needs among subscribers.
  4. Participating in lead generation programs by lenders to get more quality prospects.
  5. Ensuring clear and prominent placement of your affiliate links to increase clicks.


By becoming a MyFIRST Partner with IDFC FIRST Bank, you not only unlock the potential to earn significant commissions but also contribute to facilitating seamless and efficient personal loan transactions. Through ethical affiliate marketing practices, you can build trust and loyalty with your audience, making the MyFIRST Partner Program a valuable addition to your income streams.

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